Hunter Higgins gives us a glimpse into working with purpose at Superior Ink

We have been talking a lot about purpose lately. Purpose is a fundamental piece of what makes us unique. It motivates us and drives us to do what we already do. It’s what wakes us up in the morning and keeps us up at night. It’s the inspiration that fuels creation.  Purpose is the fire behind passion and one of the main ingredients to our existence. Your job should fuel your purpose, because what you do matters, what you purchase matters and who you are matters. Hunter Higgins talks a bit about his role at Superior Ink and shares some insight on his purpose both as a person and as an employee. Nothing is more powerful than having a tribe of people working towards a common goal to produce a more qualified outcome. Businesses are the linchpin and lifeblood behind positive change. Most of your reality is determined by what you aim at. It is important that we aim at the right things and all do our part to #makeitbetter. We believe that by conducting ethical business you form multiple layers of transparency. This builds trust between the makers, creators and ultimately the consumers.

Speaking your truth is an essential part of being a human being. The more you can practice honesty and build open door policies, the more we can all do our part to tell better stories. This will continue to build value to our everyday lives and fulfill us with a greater sense of meaning and purpose. Take a look at the people and process behind Superior Ink and Allmade apparel. We hope that it inspires you to think twice about what you buy, question where your apparel is made and awaken to the impact it has on the world and the people in it.